Branding your downloadable files

 

"HOW TO DOUBLE YOUR PROFITS ON DOWNLOADABLE FILES"

 

By: Russell Brunson

 

 

 

You are giving away a free e-book written by another author. It might be a bonus to stimulate the sale of your product or service. Or maybe it’s just to build goodwill and credibility.

 

But look at what happens. The book your customer or prospect is downloading is probably filled with links leading back to offers being made by the author. Who gets the benefit from these backend offers? Not you.

 

Of course there is nothing wrong with this. In fact, it is the reason many authors allow their material to be freely given away. They know that the links inside the material will generate business for them.

 

But you don’t have to be left out of the action. You can also take advantage of these backend offers if you know how to do it.

 

What do you think would happen if when your customer or prospect begins the downloading process, a message appears within the file promoting a product or service that you offer? It’s the perfect time to motivate a sale. And you may well capture some extra backend profits.

 

But it gets even better. You can also brand your own products.

Imagine this, your customer has purchased one of your products. Their credit card is out and available. They are ready to download their purchase when BAM, a special message from you appears out of thin air within the downloadable file.

 

They are still in a purchasing mood when you present them with an upgrade, a special service, another e-book...whatever. And because the timing is exactly right, they will often make the additional purchase. Which means that without any effort on your part, you will have doubled your profits.

 

Branding your downloadable files is also an excellent way to increase your subscription list to an ezine or regular reports. It’s almost like taking candy from a baby. Your invitation to join the subscription list pops up just at the right time. Your customer says, "Yes". And you have added another name to your list with almost no effort on your part.

 

How do you do this branding? You can, of course, do it on your own. But there are programs available that will provide you with all the tools and instruction you need to make the process extremely easy.

 

Do yourself a tremendous favor right now but taking a few moments to investigate one of these services.

 

Just remember, right now those extra backend dollars are going right down the drain. Stop the leak by branding your downloadable files today. You have nothing to lose and a whole lot of dollars to gain.

 

 

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