Backend Offer

 

"HOW INTERNET MARKETERS CAN GET A BIGGER PIECE OF THE BACKEND PROFITS PIE"

 

By: Russell Brunson

 

 

 

Many sellers of information products have no idea how many dollars they are leaving on the table by not taking advantage of the backend offer...particularly when giving away incentives such as an e-book or report written by someone else.

 

For example, inside most e-books are many links which direct the recipient back to other offers from the author. These may be upgrades, courses, reports or another e-book.

 

As a result, there is a lot of selling going on behind the scenes that the person sending out the book or report doesn’t benefit from. Now there is nothing wrong with this. But some marketers have suddenly realized they are leaving a lot of dollars on the table and are now going after a piece of the action.

This is how they are doing it.

 

Let’s say a marketer is sending out a free e-book. The process doesn’t change except for one profitable difference.

 

This time, when the prospect or customer downloads the free report or e-book, a message suddenly appears within the downloading file. It might offer a related service or product...or perhaps a totally new product being sold by the marketer.

 

The customer is already in a buying mood. The credit card is out. Chances are excellent that the extra sale will be made. And the marketer ends up doubling his or her profits.

 

Just consider some of the ways this technique can be put to work:

 

*** When selling an e book about autoresponders, an affiliate link to a popular autoresponder service can be branded into the file.

*** If selling ad tracker program, an affiliate link to a top notch e book can be inserted.

*** If selling any "how to" products, an instant link can be included to a complementary solution.

*** When promoting membership sites, a link to a favorite web tool can be inserted.

*** The possibilities are endless!

 

There are programs available that will not only walk you through the branding process but also provide the needed tools. They make it easy and fast to take full advantage of extra backend sales.

 

A few minutes spent checking out one of these programs could greatly increase your profits. And right now, those extra profits are being left on the table.

Stop the cash leak by branding any file being downloaded from your site. It’s an effortless way to strengthen your bottom line and earn extra cash on the backend offer.

 

 

 

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